Each year, Earth Day—April 22—marks the anniversary of the birth of the modern environmental movement in 1970.
The height of counterculture in the United States, 1970 brought the death of Jimi Hendrix, the last Beatles album, and Simon & Garfunkel’s “Bridge Over Troubled Water.” War raged in Vietnam and students nationwide overwhelmingly opposed it.
At the time, Americans were slurping leaded gas through massive V8 sedans. Industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly accepted as the smell of prosperity. “Environment” was a word that appeared more often in spelling bees than on the evening news.
Although mainstream America largely remained oblivious to environmental concerns, the stage had been set for change by the publication of Rachel Carson’s New York Times bestseller Silent Spring in 1962. The book represented a watershed moment, selling more than 500,000 copies in 24 countries, and beginning to raise public awareness and concern for living organisms, the environment and links between pollution and public health.
Earth Day 1970 gave voice to that emerging consciousness, channeling the energy of the anti-war protest movement and putting environmental concerns on the front page.
The Idea
The idea for a national day to focus on the environment came to Earth Day founder Gaylord Nelson, then a U.S. Senator from Wisconsin, after witnessing the ravages of the 1969 massive oil spill in Santa Barbara, California. Inspired by the student anti-war movement, he realized that if he could infuse that energy with an emerging public consciousness about air and water pollution, it would force environmental protection onto the national political agenda. Senator Nelson announced the idea for a “national teach-in on the environment” to the national media; persuaded Pete McCloskey, a conservation-minded Republican Congressman, to serve as his co-chair; and recruited Denis Hayes from Harvard as national coordinator. Hayes built a national staff of 85 to promote events across the land. April 22, falling between Spring Break and Final Exams, was selected as the date.
On April 22,1970, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies. Thousands of colleges and universities organized protests against the deterioration of the environment. Groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values.
Earth Day 1970 achieved a rare political alignment, enlisting support from Republicans and Democrats, rich and poor, city slickers and farmers, tycoons and labor leaders. By the end of that year, the first Earth Day had led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts. “It was a gamble,” Gaylord recalled, “but it worked.”
As 1990 approached, a group of environmental leaders asked Denis Hayes to organize another big campaign. This time, Earth Day went global, mobilizing 200 million people in 141 countries and lifting environmental issues onto the world stage. Earth Day 1990 gave a huge boost to recycling efforts worldwide and helped pave the way for the 1992 United Nations Earth Summit in Rio de Janeiro. It also prompted President Bill Clinton to award Senator Nelson the Presidential Medal of Freedom (1995)—the highest honor given to civilians in the United States—for his role as Earth Day founder.
Earth Day Today
As the millennium approached, Hayes agreed to spearhead another campaign, this time focused on global warming and a push for clean energy. With 5,000 environmental groups in a record 184 countries reaching out to hundreds of millions of people, Earth Day 2000 combined the big-picture feistiness of the first Earth Day with the international grassroots activism of Earth Day 1990. Earth Day 2000 used the power of the Internet to organize activists, but also featured a drum chain that traveled from village to village in Gabon, Africa. Hundreds of thousands of people gathered on the National Mall in Washington, DC for a First Amendment Rally. Earth Day 2000 sent world leaders the loud and clear message that citizens around the world wanted quick and decisive action on global warming and clean energy.
Much like 1970, Earth Day 2010 came at a time of great challenge for the environmental community. Climate change deniers, well-funded oil lobbyists, reticent politicians, a disinterested public, and a divided environmental community all contributed to the narrative—cynicism versus activism. Despite these challenges, Earth Day prevailed and Earth Day Network reestablished Earth Day as a relevant, powerful focal point. Earth Day Network brought 250,000 people to the National Mall for a Climate Rally, launched the world’s largest environmental service project—A Billion Acts of Green®–introduced a global tree planting initiative that has since grown into The Canopy Project, and engaged 22,000 partners in 192 countries in observing Earth Day.
Earth Day had reached into its current status as the largest secular observance in the world, celebrated by more than a billion people every year, and a day of action that changes human behavior and provokes policy changes.
Today, the fight for a clean environment continues with increasing urgency, as the ravages of climate change become more manifest every day. We invite you to be a part of Earth Day and help write many more chapters—struggles and victories—into the Earth Day book.
Stay tuned! 2020 marks the 50th anniversary of Earth Day. In honor of this milestone, Earth Day Network is preparing to announce an ambitious set of goals to shape the future we need.
**Original published on www.earthday.org
Since 1994, the National Recycling Coalition has awarded scholarships to students interested in the recycling field. This year, the NRC is awarding scholarships to qualified New Orleans area students in the amount of $1,500 each. Recipients will also receive complementary admission to the Resource Recycling Conference, August 30th through September 1st, and a one-year membership to the Coalition.
The ocean is the heart of our planet. Like your heart pumping blood to every part of your body, the ocean connects people across the Earth, no matter where we live. The ocean regulates the climate, feeds millions of people every year, produces oxygen, is the home to an incredible array of wildlife, provides us with important medicines, and so much more! In order to ensure the health and safety of our communities and future generations, it’s imperative that we take the responsibility to care for the ocean as it cares for us.
Over the past five years or so, leading solid waste and recycling organizations, communities and businesses across the country have increasingly embraced zero waste. 
Ford is developing new foam and plastic car components made from carbon dioxide. It expects the new biomaterials, which is still undergoing testing, will be in Ford production vehicles within the next five years.
Paper recycling
Yessi Budisari of West Indonesia has sensed growing concern for soil revitalization in the wake of a brush fire and smoke pollution disaster in her country, and designed the winning 2016 International Compost Awareness Week poster in response to the concerns.
The American Institute of Architects’ (AIA) Committee on the Environment has selected its top 10 2016 green building projects, which the organization said exemplify "sustainable architecture and ecological design." The AIA said its 20th annual lineup of sustainable design projects highlights those that "are the result of a thoroughly integrated approach to architecture, natural systems and technology." The organization said it conducted a study of nearly 200 past winners and found that the honorees have consistently exceeded almost every industry standard.
